Bangladesh Bank Outward Remittance for Google Ads & IT

Featured Snippet: Outward remittance for Google Ads, Meta advertising, and IT SaaS/cloud subscriptions is governed by ss. 4 & 5 of the Foreign Exchange Regulation Act, 1947 and GFET Vol. 1 (2018), requiring Authorized Dealer bank clearance via Form A2/OFETR, mandatory 20% income tax withholding, 15% VAT…

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At a glance

Executive summary

Featured Snippet: Outward remittance for Google Ads, Meta advertising, and IT SaaS/cloud subscriptions is governed by ss. 4 & 5 of the Foreign Exchange Regulation Act, 1947 and GFET Vol. 1 (2018), requiring Authorized Dealer bank clearance via Form A2/OFETR, mandatory 20% income tax withholding, 15% VAT…

Practice area banking securities
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Executive Summary & Statutory Authority

Compliance Requirement / StepGoverning Section / RuleResponsible AuthorityTimeline & Fees
Form A2 Endorsement & SubmissionForeign Exchange Regulation Act 1947, s. 4Authorized Dealer (AD) Bank1-3 Working Days; Standard Bank Charges
Virtual Credit Card (VCC) Limit AllocationGFET Vol 1, Chapter 15Bangladesh Bank / AD BankInstant post-approval; Bank Issuance Fees
IT Sector Outward Remittance (SaaS/Hosting)GFET Vol 1 & ICT Policy DirectivesAD Bank & Export Promotion Bureau2-4 Working Days; Regulatory Stamp Duty
Digital Marketing Payment (Google/Meta)FERA 1947, s. 5 & BB CircularsNational Board of Revenue & AD BankVat/Tax deduction at source (TDS); 5-7 days

Bangladesh's foreign exchange control regime treats every payment made by a resident company to Google Asia Pacific Pte Ltd, Meta Platforms Ireland Ltd, Amazon Web Services, Microsoft, Atlassian, or any other non-resident digital vendor as a regulated "outward remittance" under the Foreign Exchange Regulation Act, 1947 (FERA). Section 4(1) prohibits any person other than an Authorized Dealer (AD) bank from dealing in foreign exchange without Bangladesh Bank's (BB) general or special permission, while Section 5(1) criminalizes unauthorized payments to non-residents absent a statutory exemption. These prohibitions are not mere technicalities — the Supreme Court has repeatedly held that FERA creates absolute statutory offenses, meaning liability attaches irrespective of intent once the prescribed channel is bypassed.

Because digital advertising and SaaS payments do not correspond to any physical import bill of entry, Bangladesh Bank has built a bespoke compliance architecture inside the Guidelines for Foreign Exchange Transactions (GFET), Volume 1 (2018 Edition) — particularly Chapter 10 (commercial remittances other than imports) and Chapter 11 (private/professional remittances) — supplemented by targeted FE Circulars (No. 12/2019, No. 27/2020, No. 31/2021, No. 04/2023) that specifically address digital advertisement fees and the IT/BPO sector's international card facility. This treatise provides the definitive doctrinal, procedural, and litigation-risk map for corporate counsel, CFOs, and AD bank compliance officers structuring these payments lawfully.

1AD Bank Setup2Form A2 Filing3Tax & VAT (TDS)4AD Bank Approval5Remittance Release

1. Historical Evolution of Exchange Control Over Intangible Imports

1.1 The Legacy Physical-Shipment Paradigm

FERA 1947 was drafted in an era when "imports" meant tangible goods crossing a customs frontier, verified by a Bill of Entry and a Letter of Credit (LC). The statutory scheme in Sections 4 and 5 was designed to prevent capital flight through fictitious trade invoicing of physical goods. Digital services — intangible, instantaneously delivered, and consumed without any customs footprint — did not fit neatly into this framework for decades, creating a regulatory vacuum that was exploited through informal card payments and undeclared consultancy invoices.

1.2 GFET 2018 and the Modernization of Intangible Remittance Control

The 2018 consolidated edition of GFET Volume 1 reorganized commercial remittance rules to expressly capture non-goods payments: royalties, technical service fees, licensing fees, and — by extension through subsequent circulars — advertising and cloud subscription fees. Chapter 10, paragraphs 10.1 and 10.2, empower AD banks to release such payments without prior Bangladesh Bank approval provided the transaction is properly documented, taxed, and reported — a delegated-authority model that balances commercial speed against exchange control integrity.

1.3 Judicial Catalyst: Writ Petition No. 3776 of 2018

The regulatory gap concerning foreign digital platforms was decisively closed by the High Court Division in Mohammad Shahadat Hossain & Others v. Bangladesh & Others (Writ Petition No. 3776 of 2018), discussed in depth at Section 6 below. The Court's directive that NBR and Bangladesh Bank bring Google, Facebook/Meta, Amazon, and YouTube within the domestic fiscal net directly precipitated FE Circular No. 12 of 2019, which for the first time explicitly authorized AD banks to remit digital advertisement fees subject to tax deduction and OFETR registration.

1.4 The Tri-Agency Nexus: BB, NBR, and BTRC

Contemporary compliance requires simultaneous satisfaction of three regulators: Bangladesh Bank (foreign exchange legality), the National Board of Revenue (income tax and VAT collection), and — for entities operating regulated digital platforms or telecom-adjacent services — the Bangladesh Telecommunication Regulatory Commission (BTRC), which maintains parallel reporting obligations for OTT and digital advertising intermediaries. AD banks now function as the de facto enforcement checkpoint uniting all three regimes at the point of remittance.

2. Classification of Digital Services Under the Exchange Control Regime

Correct classification is the single most consequential decision in structuring an outward remittance, because it determines the applicable withholding rate, the AD bank's documentary checklist, and eligibility for the specialized IT quota.

2.1 Digital Advertising Services

Payments to Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok for Business fall under Purpose Code 1210 (Advertising, Trade Fair) in the Form A2 classification schedule. FE Circular 12/2019 treats these as commercial service imports requiring: (i) an automated ad-portal invoice, (ii) 20% AIT deduction, and (iii) 15% VAT reverse-charge deposit before release.

2.2 SaaS, IaaS, and PaaS

Subscriptions to AWS, Microsoft Azure, Google Cloud Platform, Atlassian (Jira/Confluence), Salesforce, and Slack are classified under Purpose Code 1215 (Computer and Information Services). These payments are frequently mischaracterized as "royalty" versus "service fee" — a distinction that matters because royalties attract different DTAA article treatment than pure service fees. The Appellate Division's reasoning in BATB (69 DLR AD 304, discussed below) is the controlling authority: use of proprietary software/algorithms constitutes taxable royalty income regardless of the vendor's physical absence from Bangladesh.

2.3 Enterprise Software Licenses vs. Intangible Subscriptions

Perpetual license purchases (a one-time capitalized software purchase) are treated differently from recurring SaaS subscriptions for accounting and withholding purposes — the former may attract capital-nature scrutiny under the Income Tax Act 2023, while the latter is treated as a recurring revenue expense subject to monthly/annual withholding compliance.

2.4 Consultancy vs. Pure ITES Demarcation

Cross-border technical consultancy (e.g., a foreign firm auditing your codebase) is distinguished from pure IT-enabled services (e.g., automated cloud hosting) because consultancy fees may fall under a different Form A2 purpose code and DTAA "independent personal services" article, whereas ITES payments are typically treated as business profits or royalties depending on the degree of proprietary technology transfer involved.

3. The Authorized Dealer (AD) Bank Compliance Engine

3.1 General Authority vs. Prior Approval

Under GFET Chapter 10, AD banks possess delegated general authority to remit commercial service payments up to bank-specific discretionary ceilings without seeking case-by-case Bangladesh Bank clearance — provided full documentary compliance is met. Transactions exceeding these thresholds, or involving unusual counterparties/jurisdictions, require escalation to Bangladesh Bank's Foreign Exchange Policy Department (FEPD) or Foreign Exchange Operation Department (FEOD) for special approval.

3.2 Form A2 and the OFETR Transition

FE Circular No. 04 of 2023 phased out manual paper-based Form A2 processing in favor of the Online Foreign Exchange Transaction Reporting (OFETR) system. Every remittance — regardless of size — must now be logged by the AD bank into BB's central database within 24 hours of execution, creating a real-time audit trail that materially increases detection risk for misclassified or under-taxed payments.

3.3 Document Authentication Protocols

AD banks are required to independently verify that the vendor invoice was generated by the platform's own automated billing console (not a manually created PDF), cross-checking transaction IDs against the corporate ad-account or cloud console login credentials where feasible. This anti-fraud layer was introduced specifically in response to instances of falsified "Google invoice" documents used to disguise unrelated capital transfers.

3.4 AML/CFT Screening and Suspicious Transaction Reporting

Every outward remittance is additionally screened under the Bangladesh Financial Intelligence Unit's (BFIU) risk-based AML framework. Structuring payments to fall just under reporting thresholds, or routing recurring SaaS payments through personal accounts, triggers mandatory Suspicious Transaction Report (STR) filing obligations by the AD bank under the Money Laundering Prevention Act, 2012.

4. The Specialized USD 30,000 IT/BPO Entity Window

4.1 Genesis of FE Circular 27/2020 and FE Circular 31/2021

Recognizing that small and mid-sized IT/BPO exporters could not efficiently process dozens of small-value Google Ads or SaaS payments through the full Form A2/AD-approval cycle, Bangladesh Bank created a streamlined Virtual Credit Card (VCC) facility. FE Circular 27 (September 2020) established the initial framework; FE Circular 31 (June 2021) refined eligibility and reconciliation timelines in response to the COVID-era surge in remote digital operations.

4.2 Institutional Verification Gatekeepers

Eligibility is contingent on the applicant holding a valid, current membership certificate from one of three recognized trade bodies: - BASIS (Bangladesh Association of Software and Information Services) - BACCO (Bangladesh Association of Call Centre and Outsourcing) - e-CAB (E-Commerce Association of Bangladesh)

These associations function as quasi-regulatory gatekeepers, and AD banks are instructed to independently verify certificate authenticity directly with the issuing body rather than relying solely on the applicant's submitted copy.

4.3 VCC Lifecycle Management

Once approved, the AD bank issues a Virtual International Credit Card tied to the entity's foreign currency or BDT account, capped at USD 30,000 per calendar year. This limit is a hard statutory ceiling, not a rolling or per-transaction limit, meaning cumulative annual spend across Google Ads, Meta Ads, domain registration, server hosting, and SaaS licenses must collectively stay within the quota absent special BB dispensation.

4.4 Reconciliation and Tax-Clearing Gates

The entity must deposit corresponding VAT and withholding tax on each card statement cycle and present Treasury Challans to the AD bank within 30 days of billing. Failure to reconcile within this window obliges the AD bank to suspend the card facility under FEPD guidelines — a critical operational trap discussed further at Section 8.

5. Taxation of Digital Remittances: The Dual Withholding Matrix

5.1 Income Tax Act 2023 — Sections 119 and 120

Section 119 imposes a general obligation on any person responsible for paying a non-resident a sum chargeable to tax in Bangladesh to deduct tax at source before remittance. Section 120 particularizes rates applicable to royalty, technical service fee, and similar categories. The default statutory rate applicable to digital advertising and SaaS/royalty payments is 20%, absent treaty relief.

5.2 Gross-Up Mathematics

Where a vendor's contract stipulates payment "net of all taxes" (common in Google/Meta enterprise agreements), the resident payer must gross up the invoice to compute the tax base:

$$\\ ext{Gross Base} = \\\\frac{\\ ext{Net Invoice Amount}}{1 - \\ ext{Withholding Rate}}$$

For a USD 10,000 net invoice at a 20% withholding rate: Gross Base = USD 10,000 / 0.80 = USD 12,500, with USD 2,500 representing the withheld tax deposited domestically, and USD 10,000 remitted to the vendor.

5.3 DTAA Relief and Permanent Establishment Analysis

Under Section 120(4) of the ITA 2023, a resident remitter may apply a reduced treaty rate (e.g., under the Bangladesh-Singapore or Bangladesh-Ireland DTAA) only upon production of a valid Certificate of Tax Residency from the vendor's home jurisdiction and, where applicable, a determination that the vendor lacks a taxable Permanent Establishment (PE) in Bangladesh. Absent this documentation, AD banks are instructed to apply the full domestic statutory rate as a protective default.

5.4 VAT Act 2012 — The Reverse-Charge Engine

Sections 15 and 20 of the VAT and Supplementary Duty Act, 2012 deem cross-border digital services consumed in Bangladesh as an "import of service," attracting 15% VAT collected via reverse charge — the resident recipient self-assesses and deposits the VAT rather than the foreign vendor collecting it at source.

5.5 Direct BIN Registration vs. Domestic VDS

Where the foreign platform itself holds a Business Identification Number (BIN) issued by NBR (e.g., Google Asia Pacific Pte Ltd — BIN 003115002-0101; Meta Platforms Ireland — BIN 003138804-0101), VAT may already be embedded and collected directly by the platform on its invoice. AD banks must cross-verify whether the invoice reflects direct platform-level VAT collection or whether domestic Withholding VAT (VDS) via Mushak-6.3 remains outstanding — double payment or double omission are both audit triggers.

6. Judicial Scrutiny and Case Law Analysis

6.1 Mohammad Shahadat Hossain & Others v. Bangladesh & Others, Writ Petition No. 3776 of 2018 (High Court Division)

Bench: Justice Moyeenul Islam Chowdhury and Justice Md. Ashraful Kamal.

Facts: The petitioners, invoking public interest jurisdiction, contended that multinational digital platforms — Google, Facebook (now Meta), Amazon, and YouTube — were extracting substantial advertising and e-commerce revenue from the Bangladeshi market while remaining wholly outside the domestic tax and foreign exchange net, causing both revenue loss to the exchequer and unregulated capital outflow.

Holding: The High Court Division directed the Government, NBR, and Bangladesh Bank to formulate and enforce a compliance mechanism requiring mandatory tax deduction and VAT collection on all Bangladesh-sourced digital advertising and service revenue, and instructed Bangladesh Bank to circulate binding directives compelling AD banks to act as enforcement checkpoints — refusing to process any outward remittance for digital media without prior verification of tax and VAT deduction.

Principle: This judgment is the doctrinal origin of FE Circular 12/2019 and represents judicial recognition that exchange control and tax enforcement are functionally inseparable in the digital economy — AD banks are effectively deputized as tax gatekeepers, a role not explicitly contemplated by the original 1947 statute.

6.2 State v. M.A. Samad & Others, (1996) 48 DLR 144 (High Court Division)

Holding: Interpreting Sections 4 and 5 of FERA 1947, the Court held that the Act constitutes a special regulatory statute designed to protect national financial sovereignty and the balance of payments, and that any remittance bypassing prescribed AD bank procedures constitutes an absolute offense — proof of fraudulent intent (mens rea) is not a prerequisite for administrative/regulatory penalty.

Application to Digital Remittances: This precedent is directly relevant where a company routes Google Ads or AWS payments through a personal international credit card or informal channel believing it to be a mere technical shortcut — the Samad principle confirms that good-faith belief in the payment's legitimacy is no defense to the strict liability regime under Section 23.

6.3 Commissioner of Taxes v. British American Tobacco Bangladesh Co. Ltd., (2017) 69 DLR (AD) 304 (Appellate Division)

Holding: The Appellate Division ruled that remittances for the use of proprietary automated software systems, algorithms, and centralized administrative/IT infrastructure constitute taxable "technical service fees" and "royalty" income under Bangladeshi tax law, irrespective of the non-resident vendor's lack of physical presence.

Application: This authority forecloses any argument that AWS, Azure, or Google Cloud payments escape withholding tax merely because the vendor has no branch office or employees physically present in Bangladesh — the situs of the payer, not the vendor's physical presence, anchors taxing jurisdiction.

7. Procedural Blueprint for Corporate In-House Counsel

7.1 Contract Review Checklist

Before signing any enterprise Google Ads, Meta Business, or SaaS Master Service Agreement, counsel must confirm: (i) whether pricing is quoted gross or net of taxes; (ii) whether the vendor issues invoices bearing a Bangladesh BIN; (iii) whether the contract permits withholding deduction without breach; and (iv) the designated purpose code classification for Form A2 filing.

7.2 Treasury Challan Routing

Withholding tax and VAT deposits must be routed through the Automated Challan (A-Challan) system under the correct NBR economic code, generating a digitally verifiable receipt that the AD bank will require as a condition precedent to remittance release.

7.3 AD Bank Submission Standardization

Corporate treasury teams should maintain a standing "remittance packet" template per vendor (Google, Meta, AWS, Microsoft) containing pre-verified MSA extracts, historical invoice formats, and BIN confirmations, reducing per-transaction friction and AD bank query cycles.

7.4 Responding to FX Inspection Query Memorandums

Where Bangladesh Bank's Foreign Exchange Inspection Department issues a query memorandum on a historical remittance, counsel must respond within the stipulated period (typically 15 working days) with complete documentary substantiation; failure to respond escalates the matter to formal adjudication under Section 23 of FERA.

Statutory Document Checklist

Document Issuing/Verifying Authority Function
Form A2 (digital/OFETR) Bangladesh Bank / AD Bank Statutory remittance application under FERA ss. 4–5
Vendor electronic invoice (Google/Meta/AWS console) Vendor platform Evidentiary proof of service; must show BIN/entity name
A-Challan (Withholding Tax) NBR / Bangladesh Bank Proof of 20% AIT deposit under ITA 2023 s. 119/120
Mushak-6.3 / Treasury Challan (VAT) NBR VAT Wing Proof of 15% reverse-charge VAT under VAT Act s. 15/20
Master Service Agreement / ToS Corporate/Vendor Establishes scope, pricing terms, tax responsibility
BASIS/BACCO/e-CAB Membership Certificate Respective trade body Eligibility for USD 30,000 VCC quota
Certificate of Tax Residency (vendor) Foreign tax authority DTAA reduced-rate claim under ITA s. 120(4)
Auditor/CA Certificate (Form "C") Chartered Accountant Required above bank discretionary ceiling (>USD 10,000)
Corporate Board Resolution Company (Companies Act 1994) Authorizes signatories for outward remittance
Current e-TIN and 13-digit BIN NBR Confirms clean tax standing of remitter

Regulatory Fees, Timelines & Penalty Matrix

Item Rate / Timeline Statutory Basis
Income Tax Withholding (digital ads/SaaS/royalty) 20% (default; DTAA reduction possible) ITA 2023, ss. 119, 120
VAT (reverse charge, import of service) 15% of gross invoice VAT & SD Act 2012, ss. 15, 20
IT/BPO Annual VCC Quota USD 30,000/calendar year FE Circular 27/2020, 31/2021
VCC Statement Tax Reconciliation Within 30 days of billing cycle FEPD Guidelines
OFETR Reporting by AD Bank Within 24 hours of transaction FE Circular 04/2023
Income Tax Reassessment Limitation 6 years from relevant assessment year ITA 2023, s. 212
VAT Demand/Audit Limitation 5 years VAT & SD Act 2012, s. 73
FERA Adjudication Penalty Up to 3x remitted value + confiscation FERA 1947, s. 23
Money Laundering (Hundi/unauthorized card use) 4–12 years rigorous imprisonment + fine (min. 2x property value) MLPA 2012, ss. 2, 4
Tax Expense Disallowance (under-deduction) Full expense disallowed + 2%/month interest ITA 2023, s. 49, s. 123

Common Legal Traps & Compliance Pitfalls

1. Misclassifying SaaS/Advertising as "Consultancy" to Reduce Withholding. Counsel must resist client pressure to relabel Google Ads or AWS invoices as generic consultancy to access a lower nominal rate — NBR reassessment under Section 49 disallows the entire expense and imposes compounding 2% monthly interest, dwarfing any short-term saving. Senior counsel mitigates this by insisting on purpose-code-accurate Form A2 filings tied directly to the vendor invoice's own service description.

2. Using Personal Dual-Currency Cards for Corporate Ad Spend. Employees settling Meta or Google Ads bills on personal travel-quota credit cards (capped at USD 12,000/year for personal use) creates dual exposure: FERA unauthorized-channel liability and potential MLPA "hundi" characterization carrying 4–12 years imprisonment. Mitigation requires a strict corporate policy mandating all digital ad/SaaS spend through the entity's registered VCC or AD-bank

Frequently Asked Questions

◆ Related Statutory Guides & Practice Insights

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Official Regulatory Authorities, Gazettes & Forms

Governing Primary Statutes: Income Tax Act 2023, Value Added Tax and Supplementary Duty Act 2012, Customs Act 2023

<div style="margin-bottom:12px; padding-bottom:12px; border-bottom:1px solid #1E293B;">
  <a href="https://nbr.gov.bd/" target="_blank" rel="noopener noreferrer" style="color:#C5A059; font-weight:600; font-size:14px; text-decoration:underline;">National Board of Revenue (NBR) &nearr;</a>
  <p style="color:#94A3B8; font-size:12px; margin:4px 0 0 0; line-height:1.4;">Official Revenue Guidelines, e-TIN Portal & SRO Notifications</p>
</div>

<div style="margin-bottom:12px; padding-bottom:12px; border-bottom:1px solid #1E293B;">
  <a href="https://vat.gov.bd/" target="_blank" rel="noopener noreferrer" style="color:#C5A059; font-weight:600; font-size:14px; text-decoration:underline;">NBR VAT Online Portal &nearr;</a>
  <p style="color:#94A3B8; font-size:12px; margin:4px 0 0 0; line-height:1.4;">Business Identification Number (BIN) & Mushak Returns Submission</p>
</div>

<div style="margin-bottom:12px; padding-bottom:12px; border-bottom:1px solid #1E293B;">
  <a href="https://ird.gov.bd/" target="_blank" rel="noopener noreferrer" style="color:#C5A059; font-weight:600; font-size:14px; text-decoration:underline;">Internal Resources Division (IRD) &nearr;</a>
  <p style="color:#94A3B8; font-size:12px; margin:4px 0 0 0; line-height:1.4;">Fiscal Policy Directives & Double Taxation Avoidance Agreements (DTAA)</p>
</div>

How can I legally pay for Google Ads and Meta ads from Bangladesh?

To legally pay for Google and Meta ads from Bangladesh, you must route payments through an Authorized Dealer (AD) bank using a properly endorsed Form A2, backed by valid commercial documents, invoice verifications, and mandatory Tax Deduction at Source (TDS) certificates in compliance with Bangladesh Bank guidelines.

What are the GFET guidelines for outward remittance regarding IT and SaaS firms?

Guidelines for Foreign Exchange Transactions (GFET) Vol 1 permit registered IT, ITES, and software firms to remit funds abroad for business purposes such as cloud hosting, server maintenance, and SaaS subscriptions, provided they submit valid service invoices, work orders, and comply with NBR tax withholding regulations.

What is Form A2 and why is it mandatory for foreign exchange remittances?

Form A2 is a statutory application form mandated by Bangladesh Bank under the Foreign Exchange Regulation Act 1947. It must be filled out and submitted to your AD bank for every outward remittance to declare the bona fide commercial nature of the foreign exchange transaction.

What are the virtual credit card (VCC) limits for IT firms in Bangladesh?

Virtual credit card limits for IT firms and freelancers are governed by GFET regulations and individual AD bank policies. Authorized limits depend on the entity's foreign exchange earnings, export retention quotas (ERQ), or approved operational expense allocations sanctioned by the central bank or AD bank.

How do I secure Authorized Dealer (AD) bank approval for digital marketing expenses?

To secure AD bank approval, your business must maintain a current account, submit a formal application with Form A2, provide proof of business registration (Trade License, TIN, VAT, INC), attach vendor invoices from Google or Meta, and show proof of paid withholding tax (TDS) on foreign payments.

What are the legal consequences of unauthorized outward remittance in Bangladesh?

Unauthorized outward remittances violate sections 4 and 5 of the Foreign Exchange Regulation Act 1947. Doing so can trigger severe penalties, freezing of bank accounts, blacklisting by Bangladesh Bank, and criminal prosecution for money laundering and foreign exchange violations.

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